Terms of Service & Licence
By purchasing or using The Contractor's Meta Ads Playbook ("the Playbook"), you agree to these terms.
1. What you receive
A single digital publication delivered as a downloadable file, together with the templates, scripts, checklists and worksheets contained within it. All of these resources are part of the Playbook document itself; there are no separate bonus downloads.
2. Licence
Your purchase grants you a perpetual, non-exclusive, non-transferable licence to use the Playbook for one business, being the business that made the purchase.
You may: read and use the Playbook internally; adapt the headlines, ad copy, creative concepts, lead-form templates, scripts and checklists for that business's own advertising, on any number of its own campaigns; and print copies for internal use by your own staff.
You may not: resell, sub-licence, rent, lend, republish or distribute the Playbook or any substantial part of it; share your download link or file with people outside your business; use the Playbook or its contents as a deliverable, template pack or product for clients if you are an agency, consultant, reseller or freelancer; upload it to a file-sharing service, course platform or membership site; or use it to train, fine-tune or ground a machine-learning system. Copyright in the Playbook remains with the publisher.
If you want to use the Playbook across multiple businesses or with clients, contact us about a separate licence.
3. Educational purpose and no guarantee of results
The Playbook is educational information about advertising and lead-generation systems. It is not legal, tax, accounting, financial or professional advice, and it is not a substitute for advice from a qualified professional in your jurisdiction.
Advertising results vary. They depend on factors including your market, your offer, the service you sell, your creative, your budget, your reputation, your sales process and your follow-up — most of which are outside our control. We do not guarantee any lead volume, cost per lead, revenue, customer, job, profit, return on ad spend, or that any campaign or ad will be approved by any advertising platform. No claim on this site or in the Playbook should be read as a promise of results.
4. Your own compliance obligations
You are responsible for how you advertise and how you handle lead data. That includes truthful claims and offer terms, the lawful collection and use of contact information, obtaining and documenting any consent required for calls, SMS or email in your jurisdiction, honouring opt-out requests, publishing a privacy policy appropriate to your setup, and complying with the current terms and advertising standards of any platform you advertise on. The Playbook describes general considerations only; it does not assess your specific legal position.
5. Trademarks and independence
This publication and this store are independent. They are not endorsed by, sponsored by, or affiliated with Meta Platforms, Inc. Facebook, Instagram, Messenger, WhatsApp and Meta are trademarks of Meta Platforms, Inc. and are used here descriptively only. Any other trademarks are the property of their owners.
6. Platform changes
Advertising platforms change their tools, defaults, eligibility rules, placements and policies frequently. Platform-specific guidance in the Playbook reflects public documentation available at the time of publication. Verify against current platform documentation before you launch.
7. Limitation of liability
To the maximum extent permitted by law, our total liability arising out of or in connection with the Playbook is limited to the amount you paid for it. We are not liable for lost profits, lost business, wasted advertising spend, or indirect or consequential loss. Nothing in these terms excludes or limits any liability that cannot lawfully be excluded or limited, including under applicable consumer protection legislation.
8. Refunds
See our Refund & Digital Delivery Policy, which forms part of these terms.
9. Changes
We may update these terms for future purchases. The terms that apply to you are the ones in force on the date of your purchase.